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Videos
Our lips are sealed
This case study shows how a new implicit and metaphorical approach gave eBay a powerful commercial insight denied to conventional approaches:Response latency, in milliseconds, (combined with task accuracy) obviates the need for explicit questions,...
Catalogue: Congress 2014: What Inspires?
Authors: David Penn, Suzanne Lugthart
Company: Conquest
June 15, 2014
Videos
The motivational science of our constantly connected world
In a leap that would have seemed astonishing just over a decade ago, many of us are now constantly connected to our digital world through our mobile device â and we see this play out across many facets of our daily life. This research applies an...
Catalogue: Congress 2014: What Inspires?
Author: Juliana Smith Holterhaus
June 15, 2014
Videos
Mouse in a box
Sustainability is the buzzword of the century, commonly used by all sectors globally. It is a big word with a magnitude of dimensions behind it, and a word that still means little to most. Sustainability often calls for behaviour change, which is why...
Catalogue: Congress 2014: What Inspires?
Authors: Selin Cetinelli, Basak Oruc
June 15, 2014
Videos
Vision Y
In 2013, Luxottica decided to re-create its vision for the future through the eyes of Millennials. The company has undertaken a new approach using market research tools to create a more open-source and two-way relationship with the Millennial...
Catalogue: Congress 2014: What Inspires?
Authors: Giuseppe Tonolini, Simona Sbarbaro
June 15, 2014
Videos
Research that sparks
For research to be inspiring, it shouldnât only be relevant, but also something that sparks motivation for people to act. In our search for more inspirational research, we decided to start from the opposite angle: what are the limitations for...
Catalogue: Congress 2014: What Inspires?
Authors: Annelies Verhaeghe, Natalie Malevsky, Thijs Van de Broek
Company: InSites Consulting
June 15, 2014
Videos
Brain tricks
An action-packed session of scientific experiments and brain tricks to demonstrate the power of the consumerâs unconscious mind⦠as well as your own.
Catalogue: Congress 2014: What Inspires?
Author: Phyllis MacFarlane
June 15, 2014
Videos
In search of hope
This presentation is a quest to uncover the hidden and inspire the fallen to rise like a phoenix from the ashes. Preriit Souda (ESOMAR Young Researcher winner 2011) and Rajna Rajan (ESOMAR Young Researcher finalist 2012) join hands to explore what...
Catalogue: Congress 2014: What Inspires?
Authors: Preriit Souda, Rajna Rajan
Company: KANTAR TNS Malaysia
June 15, 2014
Videos
Ceremony: Winner of the MR Inspiration Den
The MR Inspiration Den 2014 winners:- Sample answer, Tony Dent;-On device research, Alistair Hill.
Catalogue: Congress 2014: What Inspires?
Authors: Tony Dent, Alistair Hill
June 15, 2014
Videos
